Resume

Have a gander at my journeys as a student and professional…

Work Experience:

5+ Years

Leadership Development, Small-Team Management

2.5 Years Experience

Community Organizing, Program Coordinating, Community Education, Community Outreach, Fundraising

1.5 Years Experience

Multimedia Journalism, Social Media Management, Online Community Engagement, Public Relations, Online Marketing, Content Creation and Management, Videography, Visual Storytelling, CMS Website Development, Client Management

Work Skills:

Independent self starter, reliable content producer
Tech savvy with visual storytelling experience
Extensive software and online platform literacy
Professional CMS website development
Online community building through various media verticals
Skilled at online branding through creative storytelling
Qualitative and quantitative market researcher
Prototyping and usability testing experience
Skilled in market-research presentation
Goal-driven leadership with an entrepreneurial spirit
Motivated, encouraging team member
Highly adaptable to new and challenging situations
Ability to efficiently and effectively manage multiple tasks
Exceptional listener and communicator, both written and orally

Software and Online Platforms Proficiency:

Apple Final Cut Pro, Pages, Keynote and Numbers
Microsoft Word, Power Point, Excel and Outlook
Mail Chimp and Constant Contact
WordPress
YouTube, Vimeo, Tumblr, Flickr, Twitter, Storify, ThingLink, Viewbix, Facebook, Veenome, Prezi, Klout and LinkedIn

Achievements:

Professional Achievement:

2012 United States Young Professional Representative for the State Department’s “Young Turkey/Young America” program
Helped raise $5.5 million dollars for the new regional animal shelter in Washoe County’s “Pet Project,” plus an additional $1.5 million towards move-in and operational costs

Tech Achievement:

2012 Sontag Entrepreneurship Award Finalist
2011 Hack-4-Reno Finalist for Best Application of Social Media

Higher Education Achievement:

2011 Charles G. and Cornelia L. Murray Scholarship Award for Outstanding Work in Interactive Journalism

Education

M.A. Interactive Journalism: University of Nevada, Reno – 2011
B.A. Social Sciences with emphasis in Public Policy, Minor in Women’s Studies: University of Newcastle, Australia – 2009
B.A. Women’s Studies: University of Nevada, Reno – 2006 (transferred to University of Newcastle, Australia to study B.A Social Sciences)
USAC Study Abroad Program: Griffith University, Australia – 2005
B.A. Health Ecology: University of Nevada, Reno – 2002 (Changed degree to B.A Women’s Studies)

Work Experience (Expanded)

Global Community Manager

AlwaysOnVacation

Feb 2013 – Present

Develop and drive B2C and B2B social marketing programs and performance for AlwaysOnVacation’s 16 global markets and 64 social media accounts.
Manage and oversee international team of community representatives from 15 global markets
Make recommendations on additional social marketing programs and help implement programs as needed
Own plans thoroughly from concept through delivery, with high adaptability to evolving needs
Track and report on key operational metrics including performance, traffic, & conversion
Manage and refine social marketing and development processes and tools

Social Media Consultant, Public Relations Consultant, Website Developer, Content Manager, Videographer

Self-Employed

January 2011 – Present

Create innovative public relations campaigns and identify appropriate verticals for communication and media outreach
Engage with and build strong online communities across various social media platforms, including: Facebook, Twitter and YouTube
Build unique and engaging websites using the WordPress platform
Create and manage strategic website content
Film, edit and upload videos using Apple Final Cut Pro and YouTube
Consult with and educate clients about public relations, social media, blogging, visual storytelling and website development

Website Development:

The Weekly Veg, Northern Nevada Outreach Team, Northern Nevada International Center, The Get Up, Artisan Stone Gallery, Earth Stone Gallery

Consulted with the owner of each business and discussed the desired brand image and goals for a new website
The desired goal for each owner was to have more control over editing and publishing content. Therefore, each new website was built using the WordPress platform
From start to finish, each website took 10-15 hours to complete.

Community Development Manager, Videographer

Northern Nevada International Center

Aug 2011 – December 2011

Created social media campaigns and managed community outreach on Twitter, Facebook and YouTube
Created newsletter templates and promoted events via Mail Chimp and Constant Contact
Storified events and posted to social media platforms
Analyzed and reshaped the organization’s advertising budget
Strategic launch of “Global Nevada” PR campaign
Filmed and edited events using Final Cut Pro, distributed films online

Accomplishments as a Community Development Officer

Facebook - Increased from 236 likes to 358 likes. Through using the Facebook Event option, I increased NNIC’s World Affairs Council Speaker Series from an average of 15 to 23 people per event, to an average of over 70 people per event.

Twitter - Increased from 130 followers to 281 followers. Over 20 @ mentions.

nnic.org - Rebuilt NNIC’s website to fit their new ‘Working for a global Nevada’ marketing image.

Graduate Assistant

Reynolds School of Journalism

August 2011 – December 2011

Worked closely with Todd Felts, Director of Graduate Studies at the Reynolds School of Journalism

Researched tech, scholarly and business articles about international and nonprofit public relations campaigns
Wrote public relations articles featuring the Northern Nevada International Center, published in regional media

Marketing Researcher, Community Development Manager

AdGent Digital

March 2011 – August 2011

Marketing Researcher description:

Brainstormed with AdGent’s CEO on various online advertising campaigns for top clients, including: Elle, British Airways, Ford, Lexus and other Fortune 500 companies
Researched innovative online marketing strategies and technologies
Pitched innovative marketing strategies using Tumblr, Photoshop and ThingLink platforms
Networked with Silicon Valley CEOs and top online bloggers to build AdGent’s online community and advertising

Community Development Manager description:

Managed a team of four developers and one graphic designer to prototype and usability test AdGent’s iPhone app, “Rateable”
Composed and distributed press releases to top tech contacts at: Mashable, TechCrunch, Wired and VentureBeat
Organized and managed promotional events for Rateable
Leveraged SEO strategies, including: content management, social media, forums and website development
Monitored Rateable’s online community via Google Analytics and ThingLink analytics

Accomplishments as a Market Researcher

By implementing the ThingLink platform into AdGent’s marketing campaigns, I acquired 2,641 views, 4,806 hovers and 293 clicks for our various clients.
I also innovated the idea of combining cinemagraph imagery with the ThingLink platform. I implemented this idea with an AdGent’s ad campaign for Elle magazine.

Accomplishment as a Community Development Manager

Twitter - Increased Rateable’s following from 26 followers to 1,788 followers. Over 50 retweets and @ mentions. One of my tweets was featured on another blogger’s Storify story ‘Bert and Ernie Nuptials’
Tumblr - From 0 followers, I gained 88 followers. The content I posted had over 1,000 reblogs. I created a Tumblr campaign where visitors could submit their own content and rate it. I had 40 people submit rateable content.

Volunteer Work